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TruConversion
Easy funnel tracking and optimization with heatmaps, session recording, and form analytics
ou’ve got your marketing strategy locked down to maximize your campaigns... probably.
You need a simple way to track your sales funnel’s performance and optimize it for the best conversions.

Introducing TruConversion.

TL;DR
Quickly track your funnel’s performance to find out what’s working and what’s not

Alternative to: HotJar and Funnelytics

Use optimization tools like heatmaps, session recordings, and form analytics, plus connect to customers with surveys

Best for: Marketing professionals, media managers, and email marketers looking to monitor and improve their funnels

TruConversion is an easy-to-use funnel tracking and optimization tool that offers heatmaps, session recordings, and form analytics to help you craft your best strategies.

Intuitive smart funnels from TruConversion give you the scoop on which strategies are actually converting.

With only a few clicks, you’ll be able to track your funnels, set conversion benchmarks, and find out where you need to focus to make a positive impact on your bottom line.

Even better, the smart funnels are constantly monitoring your funnels without you having to dig through dozens of analytics and spreadsheets to find what matters.

Talk about working smarter.No more guessing at where your visitors scroll and click anymore. (“My gut is telling me we need more photos of cats in formalwear.”)

Heatmaps show you where your visitors scroll and click the most, so you’ll know exactly where to put your most compelling content and calls-to-action.

Even better, you can trigger heatmaps to start collecting data when it matters most by combining them with smart funnels.

You’ll get the most meaningful data on the pages that need the most attention.Need more specific information about customer behavior?

TruConversion lets you watch session recordings of individual browsing journeys to see where they click and what they skip.

You can set recordings to trigger based on page activity, too, cutting down on volume and giving you the most relevant data for analysis.

Now you’ll see why people are bouncing just before checkout or if that LoTR reference actually resonated with your audience. (“Give it to us! Give us the precious!”)Form field reports will shut down all debate on what’s working and what’s not.

You can quickly see which fields are getting filled and which ones are causing people to bounce, letting you easily iterate on your lead gen and checkout forms.

These reports show you the conversion rate, abandonment rate, time on the form, time spent on each field, blank fields, and refill rate—all arranged in easy-to-read charts.

There’s even the option to filter the data to show results by device for more granular insights.Get direct customer feedback with TruConversion’s micro-surveys.

You’ll be able to post a poll anywhere on your site, following almost any action.

Use the survey builder to create a detailed evaluation of customer satisfaction, net promoter score (NPS), or whatever else comes to mind (e.g., thoughts on olives).

Both surveys and micro-surveys can be customized to fit your site theme—you can even use micro-surveys to quickly snag opt-ins!Much like the plot of Cats, the marketing data you need is technically there—you just have to dig around for it. (What is a “Jellicle” even?)
TruConversion lets you easily track your sales funnels and optimize them with heatmaps, session recordings, form field reports, and more.
Learn the truth about your funnel conversions.
Get lifetime access to TruConversions today!
P.S. Learn how to use TruConversion like a pro by catching our training webinar replay here: Webinar Replay!
NEW: No codes, no stacking—just choose the plan that’s right for you!Plans and Features
Deal Terms
Lifetime access to TruConversion
All future Basic (T1), Plus (T2), or Pro (T3+) Plan updates
No codes, no stacking—just choose the plan that's right for you
You must activate your license within 60 days of purchase
Ability to upgrade or downgrade between 5 license tiers
Note: Previous AppSumo customers are automatically grandfathered into new features and limits on their respective tier
Unlimited usage is subject to the TruConversion Fair Use Policy
GDPR compliant
60-day money-back guarantee, no matter the reason
Features Included in All Plans
Click map, move map, scroll map, and detail map
Share heatmap, download heatmap, and compare heatmap
Date range
Source of visitor
Operating system
Browser
Campaign
Country